Top 10 Agency Mistakes
We've audited many ad accounts. Here are the most common ways other agencies waste your money—and what we do differently.
Wasted Ad Spend Calculator
See how much you're losing on branded keywords
People already searching for your specific business name.
What you pay when someone clicks your branded ad.
Cost to acquire a brand new customer.
Total revenue a new customer brings over time.
Estimated Annual Wasted Spend
Potential Annual Lost Revenue
Based on 160 missed new customers annually if budget was reallocated.
Draining paid ad budget on branded keywords.
We focus on new customer acquisition which actually drives business forward.
Draining Google ad budget on display placements that go on fraudulent scam websites.
We use rigorous placement exclusions and focus on high-intent search and premium placements.
Reporting on vanity metrics (likes, impressions, clicks) instead of revenue.
We track and report on actual booked appointments, qualified leads, and closed sales.
Setting up campaigns and "setting and forgetting" them.
We actively manage, split-test, and optimize campaigns weekly using data-driven insights.
Passing off your account to an inexperienced junior media buyer.
You get founder-led execution and senior-level strategy on your account at all times.
Hiding behind long-term lock-in contracts to guarantee their income.
We offer month-to-month agreements and earn your business every single month.
They oversell and underdeliver to get the sale.
We try to earn your business and value long term partnerships.
Using generic, templated ad creatives that blend in.
We craft bespoke, conversion-focused creatives that speak directly to your local market and stand out.
Optimizing for cheap clicks instead of tracking and bidding for actual conversions.
We use a data-driven approach, bidding specifically for high-value conversions that drive real revenue.
Failing to leverage AI and modern automation tools.
We use top-tier AI tools guided by expert human insights to outpace competitors and scale efficiently.